Marvel Partners With Reebok For Exclusive Footwear Featuring Marvel Superheroes
Marvel Entertainment, Inc., a global character-based entertainment licensing company, has partnered with Reebok, a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, to launch an exclusive collection of children’s sneakers featuring two of the most renowned Super Heroes in the Marvel Universe, Iron Man and The Incredible Hulk. The partnership with Reebok expands Marvel’s presence into new consumer goods distribution channels thereby extending the reach of its popular Super Hero franchises to new audiences....