Pterodactyl Prods. and 300 producer Mark Canton are teaming to revive the Malibu heroine Gidget for the new millennium.
According to Variety, Pterodactyl’s Barney Cohen inked a deal with licensor Gidget Worldwide to develop the property for the bigscreen and smallscreen.
As a lifestyle brand, Gidget has enjoyed something of a global revival in recent years, spanning apparel, accessories, sportswear, surfboards, bikes, skateboards and a Gidget Surf School.
Launched in a 1957 novel, Gidget spawned several movies, TV series and telepics, and launched the careers of Sandra Dee and Sally Field. The New Gidget, which aired from 1987-88, marked the most recent screen outing for the can-do surfer girl.
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“Gidget has always been such a strong symbol of girl power,” Canton said. “With female surfing exploding across the globe, the time is right to bring her back in a major way.”
Cohen says the new Gidget will tackle contemporary issues and will be aimed at teens, tweens and pre-tweens.
